Best social media platforms for business?
A very big business decision which puts a lot of business owners into dilemmas is figuring out where to start with social media marketing. In this article, I would like to introduce a few high level ideas to help you make a decision on where to spend your time on for the promotion of a business.
However, not every business has a common strategy that fits them. This article is based on broad generalization so to an extent, users’ discretion is highly advised in picking out what would work best for their own business.
What do you intend to Achieve?
A business can reap a lot of benefits from the social media web — customer service, business intelligence, and creating awareness etc. But live every other person, I want to assume that your primary goal is to create an active audience — that is, develop an online base who will generate some business benefit for you over time.
A common misconception is that “audience” equals “action. It does not. After getting a reasonable amount of followership, it still takes extra work of convincing to make them purchase your product or services. You might have a large followership or audience but if they don’t care about your business, they simply do not care so the onus lies on you as a businessman to make them into buying customers.
If you tweet something, it’s kind of like screaming from your window into your neighbourhood. You don’t really know who is attentive… or if no one will come outside and tell you to shut the hell up. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. There is a good chance they will actually see it. The goal of social media marketing is to direct more audience member to subscriptions. There is generally a relationship between the time you put into social media and the level of reliable reach you attain.
Content: Content is the catalyst that leads to awareness on the web. Awareness may then lead to engagement and engagement may lead to trust over time. Creating and distributing content is the economic driver of social media success. The different platforms require different types of content, some simple, some complex. This is important for a business to consider.
The best social media platforms for your organization
The default go-to for any social media marketer is Facebook, and while Facebook is inarguably important and probably the most popular, we can as well direct our attention to other platforms.
Facebook: You can’t ignore Facebook. It’s huge and popular and with a proper promotion, you are bound to reach a large audience within a short time.
Twitter: Twitter is a platform where you can make first connections which csnlster be moved to another platform for a much more comprehensive connection and relationship like a blog or podcast. So much can be done with those 140 characters.
Instagram: One of the easiest platforms to use. All you have to do is snap and post. It is one of the platforms once can share stuffs in real time, as things happen, you share them and that is why it is so easy to use. Another advantage is that there is no timeline editing. Every user has an equal chance of seeing what you post.
Pinterest: On this platform, you are curating content (collecting content) from other sources on the web into logical pages that will inspire and entertain and as a result audience value is created. And if you do an excellent job with curation, you can build a very loyal audience. One significant thing about this platform is, once content is “pinned” it can generate a lot of traffic and interest than any other platform.
Meerkat/Periscope: Although streaming video is to an extent based on who is available at that time, video streaming has the ability to generate a reliable reach and traffic in the long run and it has proven to be a very good tool for business marketing. This is a platform that should be watched out for.
Google+: Google+ is not a mainstream public media platform. It is never mentioned on TV , businesses don’t go asking for a follow on Google+ so your access to mainstream and everyday consumers is limited. You would hardly even see every Tom and Harry as active users on G+. Most people simply don’t care about the SEO benefits. However, G+ is distinct and unique in its ability to create passionate communities of people who have a common cause. There are wonderful communities dedicated to photography, cars, and tech, for example.
LinkedIn: This used to be strictly for connections to job openings and opportunity. In fact there was not much socializing on it but with its new emphasis on publishing, all that has changed. Any member can now use LinkedIn as a blogging forum and benefit from LinkedIn’s vast audience. Only thing here is LinkedIn owns the audience and you are using the audience and making them have interest in your business.
Yahoo Answers: You would be surprised at how many people still visit old school forums and question and answers sites like Yahoo Answers.Although in this case Yahoo owns the audience not you, it still broadens your turf even more because you get a variety of audience types at different times.
Blogging, Podcasting, and Video: These three are grouped together because you have to create original, unique, distinctive content to stand out and these are neither easy nor cheap.There are virtually no limitations to the type of audience you can reach and the opportunity for a reliable traffic is unprecedented because people subscribe to your content. In other words, they do not only consume it, they expect it.You own the content. It is permanent and can be re-purposed for years.
Under certain circumstances, you can build a relevant, actionable, passionate audience on any of these social media platforms. However, for most businesses, the engine for social media success begins with the “rich content” provided by a blog, video series, or podcast.