Email Bulk Service
Bulk emailing had created a large opportunity for many businesses to expand their reach especially in wide spectrum of target audiences, and thus also increasing their revenue to great amount. As we all know, the internet have been the biggest place for many customers for more than years now, and it became a good place for many businesses to increase your marketing campaign. Apart from communication, networking and banking, internet had opened the door for marketers to carry out their buying and selling purposes. Due to this advantage, the term for brand awareness has totally changed and evolved into a greater sense. Now, with the integral change in the brand awareness, email have established a good name for many businesses.
Email marketing is proving its efficacy on providing a total solution to online advertising. That’s why if you want to make the most out of your email marketing campaign, looking for the best email bulk service company is one of the best option that you should consider. However, with so many choices and wide array of email bulk service today, finding the best one can be quite a difficult task, especially when you do not know if what features to look for. Well in fact, choosing for an excellent email bulk service provider should never give you a headache. Before you end up regretting on the wrong service provider, here is a list of standards that you should look for in your email service provider:
1. Specialized tools to set-up & manage mailing list
In order to send out your e-mail newsletter, first you have to gather your subscribers. Apart from reaching wide range of audiences, this is also one of the safest measure you can do to protect yourself from any unwanted charges from the lawsuit. Since there are some countries where sending bulk messages is illegal especially when the recipient hasn’t opted to receive your mailings. Most email bulk service providers can assist you in making a subscription form, and adding it to your website, blog or Facebook page. The tool must allow you to set-up a double opt-in process. This subscription must be added automatically to your mailing list or address book. While there are also some email bulk service provider which provide you the option to import your contact lists for the other programs, such as Microsoft Excel and/or outlook.
2. Tools for customizing your HTML email newsletter
Your ESP (Email Service Provider) must help you out to create or customize your email newsletter base on your own preference or convenience. And ideally, your email bulk service provider must be able to cater all levels of customization or design expertise, and which you think is beneficial and functional for your email campaign. Most ESPs for example, offer their clients with a free email marketing templates which an easily lets you edit or be used for your mailings. If for instance, you already have your own idea of how you want your newsletter to be or to look like, yet realizing that you’re not a good designer, you can look out for a good email marketing platform that will provide you with an ‘easy-to-use’ templates builder. In this way, you’ll be able to easily create your newsletter that will reflect the brand of your business.
3. Sending Tools
An excellent email bulk service should provide you with a safety tool to secure a reliable email sending, as well as high delivery rate. So before you opt for one, make sure to check the sending features of your email bulk service provider. Assess them and thoroughly evaluate their service. Will your ESP allow you to have an access to their testing tools, or aloe you to do test sends? Will they provide you a preview of what your email may look like in various inboxes (Outlook, Gmail, Hotmail, etc.)? Look into this questions and see if which company is capable of giving you the service that you need. Also make sure that your email bulk service provider a spa checker for you to check whether you e-mail contains something that may trigger a spam filter. So be careful what to choose for.
4. Tools for tracking & monitoring your campaign
It is standard for various email marketing companies to provide their clients with tools that will track and monitor their campaigns. Look for an email bulk service provider that will provide you with a comprehensive reports & statistics about your sends, thus allowing you to see if how many individuals had opened your email, and how many emails were delivered successfully, etc. You must also see why the delivery of email to a particular subscriber failed- either your e-mail was caught in spam filter, their inbox was full or the email address have in your list was incorrect.
5. Has robust infrastructure
Make sure that your email bulk service provider has a multiple, high-speed internet connections through more than one source & hardware redundancy. Considering those facets will essentially ensure the reliability that it provides especially if you see one internet connection failed, or if there’s a hardware failure. Ask your prospective ESP about the infrastructure of their system. This is very important especially that there are so many ESPs that offers ‘click tracking tools’. This click tracking tool will require the links to go to the email bulk provider first before it will be redirected to your site (and that is how they can track your clicks). There is nothing worse and frustrating than spending to a valuable customers and valuable prospects with an ESP server down.
If you want to have an exceptional marketing campaign for your business, an appropriate email bulk service could be of great help. An email bulk service is extremely a valuable tool in helping you to manage and create the most effective marketing campaign for your company. But before you aim for the gold, make sure to consider the following information to make your decision-making process worth your effort, money and trust.